MEDDPICC searches grew 65% in three years and now run 1.7x ahead of MEDDIC
Sales Methodology Popularity: MEDDIC, SPIN, Challenger, Sandler and More. Published October 2026.
A Hollerly study of US Google search demand for 19 named sales methodologies, October 2022 to August 2026.
Key findings
- MEDDPICC is the most-searched named sales methodology in the US, averaging 14,915 searches a month from September 2025 to August 2026.
- US searches for MEDDPICC rose 65% versus October 2022 to September 2023, while searches for the original MEDDIC fell 21%.
- MEDDPICC has drawn more monthly searches than MEDDIC every month since January 2024.
- Combined, the MEDDIC family (MEDDIC plus MEDDPICC) grew 17% to 285,780 US searches a year.
- Only 4 of the 19 methodologies tracked gained search volume over three years: MEDDPICC, Command of the Message, Consultative Selling, CHAMP.
- BANT (8,645 a month), Sandler (8,510) and the Challenger Sale (8,059) round out the top five.
The ranking
Search volume is a useful read on which frameworks sales teams are learning, training on and hiring for. We tracked 19 methodologies through baskets of unambiguous keywords, such as "meddpicc sales methodology", "spin selling questions" and "sandler training", and compared the latest 12 months with the first 12 months of available data.
MEDDPICC leads with about 14,915 US searches a month. It is followed by MEDDIC, BANT, Sandler and the Challenger Sale, each between roughly 8,000 and 9,000 searches a month. SPIN Selling is sixth.
MEDDPICC is replacing MEDDIC in search
The biggest change in the data is inside one family of frameworks. MEDDPICC adds paper process and competition to the original MEDDIC checklist, and searchers have moved with it. MEDDPICC first out-searched MEDDIC in July 2023 and has stayed ahead every month since January 2024. In the latest 12 months it drew 1.7 searches for every one for MEDDIC.
The family as a whole is still growing. MEDDIC and MEDDPICC together drew 285,780 US searches in the latest 12 months, up 17%.
Most other frameworks are flat or slipping
Outside the MEDDIC family, growth was rare. Command of the Message rose 27% and consultative selling rose 9%. Most older frameworks lost ground, including the Challenger Sale (-14%), Sandler (-16%) and SPIN Selling (-8%). The general term "social selling" fell furthest among the larger topics (-71%), after excluding lookups of LinkedIn's Social Selling Index score.
| Rank | Methodology | Avg. monthly US searches (Sep 2025 to Aug 2026) | Change vs Oct 2022 to Sep 2023 |
|---|---|---|---|
| 1 | MEDDPICC | 14,915 | +65% |
| 2 | MEDDIC | 8,900 | -21% |
| 3 | BANT | 8,645 | -6% |
| 4 | Sandler | 8,510 | -16% |
| 5 | Challenger Sale | 8,059 | -14% |
| 6 | SPIN Selling | 5,961 | -8% |
| 7 | Consultative Selling | 3,812 | +9% |
| 8 | Gap Selling | 1,554 | -9% |
| 9 | Strategic Selling (Miller Heiman) | 1,548 | -34% |
| 10 | Value Selling | 1,452 | -16% |
| 11 | Social Selling | 1,349 | -71% |
| 12 | Command of the Message | 1,331 | +27% |
| 13 | Solution Selling | 938 | -47% |
| 14 | Inbound Selling | 674 | -36% |
| 15 | Account-Based Selling | 274 | -48% |
| 16 | SNAP Selling | 222 | -21% |
| 17 | Conceptual Selling | 89 | -35% |
| 18 | CHAMP | 75 | +3% |
| 19 | NEAT Selling | 50 | -50% |
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About the data
- Data: average monthly US Google search volume (English), October 2022 to August 2026.
- Methodologies: 19 methodologies, each measured across one to nine keyword phrasings. Ambiguous bare words such as "sandler", "challenger" or "spin" on their own are not included. Target Account Selling is not included because its only keyword may group with unrelated retail account searches.
- Exclusions: "social selling index" (about 4 million US searches a year) is excluded because it reflects people checking their LinkedIn SSI score, not interest in the methodology.
- Calculation: within each methodology, keywords that share one grouped close-variant volume (identical monthly series) count once. Volumes are summed for October 2022 to September 2023, September 2024 to August 2025 and September 2025 to August 2026.
- Spikes: the search data contains isolated one-month spikes that do not match surrounding months (for example a keyword jumping from about 5,000 to 165,000 searches for a single month). Any month more than 4 times the keyword's centered 7-month rolling median is replaced with that median.
- Limitations: search volumes are rounded estimates. Some names are also everyday phrases (consultative selling, solution selling, value based selling, inbound sales), so their totals include general interest in the idea. Search demand reflects learning and research interest, not adoption inside sales teams. Monthly data begins in October 2022, so there is no earlier baseline.
Sources
- US Google search volume (English), October 2022 to August 2026
Source: Hollerly, Sales Methodology Popularity: MEDDIC, SPIN, Challenger, Sandler and More, October 2026. https://hollerlyai.com/research/sales-methodology-popularity
Charts and data are free to use under CC BY 4.0 with a link to this page. Press questions: hello@hollerlyai.com