AI SDR Software for LinkedIn Outreach, With You in Charge
Hollerly is AI SDR software for LinkedIn and email. It does the repetitive parts of a sales development rep's day: building a target profile, finding leads, researching each one, writing the first message and follow-ups, and sorting replies. You stay in charge of the parts that need judgment: who to target, what to offer, and which campaigns go live.
It isn't a fully autonomous robot SDR, and we don't pretend it is. It's an AI that does the legwork and drafts the words, with a human approving campaigns. Here's exactly what it does, what it doesn't, and what it costs.
AI SDR: what Hollerly does on its own, and what you approve
| SDR task | Hollerly does | You do |
|---|---|---|
| Define the target | Drafts an ideal customer profile and a LinkedIn or Sales Navigator search from your website | Edit and approve it |
| Build the list | Imports leads from a search, post or CSV; scores them; skips duplicates | Paste the search |
| Research each lead | Reads profile, latest post and company website | Nothing |
| Write outreach | Writes each note, message and email | Approve the first five per campaign |
| Send and follow up | Runs the sequence on LinkedIn and email inside safe limits | Nothing |
| Triage replies | Tags intent and drafts an answer (Pro) | Review and send |
| Answer interested leads | Replies on its own if you switch on the reply agent (Agency, opt-in) | Decide whether to turn it on |
| Book the meeting | Includes your booking link, tracks Calendly and Cal.com meetings, writes a prep brief (Pro) | Take the call |
The approval step is deliberate. An AI SDR that sends thousands of messages before anyone has read one can burn a market and a LinkedIn account in a week.
What is an AI SDR?
An AI SDR is software that does the work of a sales development representative with AI: finding prospects, researching them, writing personalized outreach, following up, and handling first replies until a meeting is booked. Some tools aim to run fully on their own. Others, like Hollerly, automate the work and keep a person approving campaigns.
Terms vary. You'll also see "AI powered SDR", "outbound AI SDR" and "AI sales agent" used for the same idea. The useful question isn't the label but which tasks the tool really does, on which channels, and how much you have to check.
An AI SDR agent for LinkedIn and email
Many AI SDR agents are email-first. Hollerly starts on LinkedIn and adds email from your own mailbox, so it works as a LinkedIn AI agent as well as an email one.
On LinkedIn
Visits, post likes, follows, endorsements, connection requests with personal notes, and messages. Runs from a dedicated cloud browser with one IP in your country. Up to 20 invites and 50 messages a day by default.
On email (Pro)
Sends from your Gmail, Outlook or SMTP mailbox at low volume, threaded, with reply detection and a one-click unsubscribe link. Finds and verifies addresses with 200 credits a month on Pro, 500 on Agency.
In the inbox
Replies on both channels land in one place. Claude tags each one (interested, question, not now, out of office, unsubscribe) and drafts an answer. On Agency, the opt-in reply agent can answer interested leads without waiting for you.
How to automate SDR workflows with AI?
Start with the steps that are repetitive and easy to check, and keep a human on the steps that carry risk. A practical order:
- Research. Let AI summarize each lead's profile, recent posts and company website. Low risk, big time saving.
- First drafts. Let AI write messages, and approve a sample before anything sends.
- Sequencing. Automate follow-ups with delays and branches, and stop on any reply.
- Reply triage. Let AI tag replies and draft answers. Review before sending at first.
- Autonomous replies. Only once drafts are consistently good, let the AI answer interested leads itself.
Hollerly follows this order on purpose: steps 1 to 3 on every plan, step 4 on Pro, step 5 on Agency as an opt-in. For a step-by-step guide, read how to automate LinkedIn outreach.
AI SDR pricing
AI SDR pricing ranges from tens of dollars to thousands a month. Here's what vendors listed publicly when we checked.
| Tool | AI SDR feature | Listed price |
|---|---|---|
| Hollerly Pro | AI messages, AI reply tagging and drafts | $49/mo |
| Hollerly Agency | Adds opt-in AI reply agent, 3 LinkedIn accounts | $69/mo |
| Instantly | AI Sales Agent in bundle plans; AI Reply Agent on the Scale bundle | Starter bundle $94/mo, Scale bundle $194/mo |
| Reply.io | Jason AI SDR | From $500/mo |
| 11x | Alice, an outbound digital worker | Not listed publicly |
Higher-priced AI SDRs often include things Hollerly doesn't: a B2B contact database, email warmup and more channels such as calls, SMS or WhatsApp. If you need those, compare them in our guide to the best AI SDR tools.
How Hollerly's AI SDR software works
- Give Hollerly your website. It drafts your ideal customer profile and a ready search.
- Connect your LinkedIn account and, on Pro, your mailbox.
- Add leads and choose a sequence template.
- Approve the first five AI-written messages.
- Hollerly runs the campaign, stops on replies, tags them and drafts answers.
Safety limits apply throughout. See LinkedIn automation safety.
Pricing
Starter ($19) covers AI-written LinkedIn outreach. Pro ($49) adds email, AI reply tagging and drafts, and meeting tracking, which is where Hollerly starts to work like an AI SDR. Agency ($69) adds the opt-in reply agent, three LinkedIn accounts and three seats. Full details on the pricing page.
FAQ
+What is an AI SDR?
An AI SDR is software that does a sales development rep's routine work with AI: finding prospects, researching them, writing personalized outreach, following up and handling first replies. Some aim to be fully autonomous. Hollerly automates research, writing, follow-ups and reply triage on LinkedIn and email, with a person approving each campaign.
+How to automate SDR workflows with AI?
Automate the repetitive, easy-to-check steps first: lead research, first drafts and follow-up sequences. Then add AI reply tagging and drafted answers, reviewed by a person. Only let AI answer leads on its own once its drafts are reliably good. Hollerly follows this order, with autonomous replies as an opt-in on Agency.
+Does Hollerly's AI SDR reply to leads on its own?
Only if you choose. On Pro, Hollerly tags each reply by intent and drafts an answer for you to review and send. On the Agency plan you can switch on an AI reply agent that answers interested leads by itself. It is off by default, and campaigns always need your approval.
+Can an AI SDR replace a human SDR?
It can take over a lot of the routine work, such as research, writing first drafts and following up. It is weaker at judgment: choosing the right market, shaping the offer and handling complex conversations. Most teams get the best results by pairing an AI SDR with a person who owns targeting and live calls.
Get replies without the busywork
Hollerly finds the people, writes every message with AI and follows up on LinkedIn and email until they reply. Runs in the cloud, from $19 a month.
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