Lead scoring, enrichment and the email finder

These tools sit above the lead table on each campaign page.

Score leads with AI (all plans)

Click Score leads with AI. Claude rates each lead from 1 to 10 against your ideal customer profile and the campaign offer, looking only at title, seniority, company and location, and gives a short reason. Each click scores up to 100 leads.

• 8 to 10 (green): strong fit
• 5 to 7 (amber): possible fit
• Below 5 (red): weak fit

The lead table sorts best fits first, and the first five samples you review come from your best-scored leads. Hollerly also scores new leads in active campaigns once a day when you have an ICP. Build one first: Build your ideal customer profile.

Enrich companies (Pro and up)

Click Enrich companies to fill in each lead's company website, size, industry and location, up to 25 leads per click. When the campaign's Research their company website option is on, Claude also reads the company site and uses it in AI messages.

Find emails (Pro and up)

The Find emails button shows on campaigns with email steps. It looks up a work email for up to 25 leads per click and verifies each one, marking it valid, invalid, accept all or unknown.

• Pro includes 200 credits a month and Agency 500.
• Each lookup uses one credit, even when the result is invalid.
• Credits reset on the 1st of each month (UTC). When they run out you'll see "You've used this month's credits. They reset on the 1st."

For email steps, Hollerly also looks for an address on its own: first in the LinkedIn contact info of people you're connected to (free), then with the finder while credits last.